We are a proud subsidiary of the Jasmer Group, a trusted name with over 45 years of excellence and innovation. Backed by decades of expertise, we bring forward the same commitment to quality, reliability, and customer satisfaction, delivering solutions that stand the test of time.

Launch of Ruchira Papers Ltd. and Sirmour Hotels Pvt. Ltd.

Built a strong foundation of quality and reliability.

Strengthened manufacturing capabilities.

Diversification into agro-processing under Jasmer Foods Pvt. Ltd.

Ruchira Papers Ltd. goes public with IPO.

Strengthened financial and operational base.

Upgradation of packaging facilities with modern corrugation and flexo printing.

Transitioned towards advanced, technology-led operations.

Ongoing enhancement of hospitality division.

Reinforcing its commitment to quality, innovation, and sustainable growth.
We select this unique. Fragrant & Delicate Basmati grain from over 10,000 independent farmers whom we know by name. Using methods handed down through generations they hand-tend their crop in the Himalayan Foothills, the only place on earth where pure basmati can be grown.

Capacity to Produce

Certified Company

Know by Name

of Excellence
Our leadership team is committed to the values of integrity, quality, and sustainability. By working closely with farmers and utilizing state-of-the-art processing facilities, we ensure that Jasmer Food remains a trusted name in the household. Under our leadership, we have expanded our footprint internationally, consistently delivering premium Basmati rice that is celebrated for its aroma, length, and purity.

A luminary of Indian business, Mr. Jatinder Singh is the visionary architect whose entrepreneurial journey has shaped diverse sectors for over four decades, spanning agriculture, manufacturing, industrial machinery, and hospitality.

Mr. Jagdeep Singh Khurdban represents the next generation of leadership within the Jasmer Group — a young, dynamic entrepreneur driving growth, innovation, and sustainability across the Group’s diversified portfolio.

Mr. Daljit Singh Khurdban represents the next generation of leadership within the Jasmer Group — a young, dynamic entrepreneur driving growth, innovation, and sustainability across the Group’s diversified portfolio.



White, slender and delicious… Rice is relished throughout the world and we take pride in producing the best varieties of this precious food source. We are a fast emerging global leader in Rice manufacturing and Processing. Jasmer facilities are located in the heartland of India’s famed Basmati belt. Our mill lies in the midst of picturesque paddy fields in the foothills of the mighty Himalayas in Haryana, India. With a capacity to produce 500 MT/day, the company is setting benchmarks in paddy processing and handling abilities.
Relying on the company’s mass production capabilities and pledge to procure and obtain only the very best paddy from our carefully cultivated diverse resources, Jasmer also has invested in fostering symbiotic relationship between the different stakeholders, right from the paddy farmers to the last link of the consumers in the food chain. We are committed to growing sustainably while continuing to implement environmentally sound manufacturing processes and sustainable and fair business practices.
For the last decade, we have been engaged in developing and utilizing sustainable and ‘green’ technology to manufacture the best quality Rice in the our facility. An ISO 22000 certification testifies our commitment to best practices and adherence to the highest production and processing standards. Our facility has been designed to surpass the highest international food standards with measures such as the use of fibre sheets for windows, flooring of food grade tiles, double doors installations at all inlets and exits to prevent any birds and pests from entering the production area etc.